Practical SEO for electricians, written for the trade and free to read. Keyword research, local SEO, Google Business Profile, content, links and ads, all in plain English.
Yes, electricians need topical authority if they want to rank for more than one search, because a website that covers its services in depth gives Google and customers a reason to see it as the electrician who knows that subject in that area. It's an SEO term, not a score Google publishes, and it's a … Read more
An electrician should put the main keyword for a page in the title tag, the H1, the first paragraph, the URL and a subheading, and keyword placement is a ranking signal because those spots tell Google what the page is about. It won't rescue a weak page, and repeating the keyword more than a few … Read more
SERPs, short for search engine results pages, are the pages Google shows when someone searches, and for electricians they usually hold ads, the map pack and organic listings, plus answer boxes such as AI Overviews. Knowing what's on the SERP for your keyword tells you what Google thinks customers want. Electrician SEO Pro's rule is … Read more
Electricians can get more Google reviews by asking every customer, straight after the job, with a direct link to their Google Business Profile review form. Reviews help electricians rank in the Map Pack and win the job, so it's worth making the ask a habit. Electrician SEO Pro's rule is to ask everyone, reply to … Read more
Breadcrumbs in SEO for an electrician's website are the trail of links near the top of a page, such as Home, Services, Fuse Box Upgrades, that shows visitors and Google where the page sits in the site. They are a ranking signal, because each one is an internal link, and on desktop Google can show … Read more
Keyword cannibalisation, also spelled cannibalization, is when two or more pages on an electrician's website target the same search, so they compete with each other instead of working together. It splits links, relevance and clicks between the pages, and Google may rank the wrong one. Electrician SEO Pro's rule is one page, one purpose, one … Read more
Search intent for an electrician's website is the reason behind a search: whether the person wants to learn something, find a specific business, compare options or hire someone now. It matters for rankings, because Google shows the kind of page that matches the goal, and a page that doesn't match is very unlikely to rank … Read more
A 301 redirect on an electrician's website is a permanent move notice that automatically sends visitors and Google from an old page address to a new one, and Google then shows the new page in search results instead. It helps an electrician's SEO, because the old page's rankings and links carry over to its replacement. … Read more
The best URL structure for an electrician's website is short, lowercase and readable: hyphens between words, the service (and the town, where a page covers one) in the address, and no dates, ID numbers or underscores. Electrician SEO Pro's rule is that a URL should tell a customer what the page is before they click … Read more