Practical SEO for electricians, written for the trade and free to read. Keyword research, local SEO, Google Business Profile, content, links and ads, all in plain English.
Yes, alt text matters for an electrician's website: it's a short written description of an image that helps Google understand what a photo shows, which makes it a ranking signal in Google Images, and it lets screen readers describe the photo to anyone who can't see it. Electrician SEO Pro's rule is to describe each … Read more
A canonical tag on an electrician's website is a line of code in a page's head that tells Google which URL is the main version when several addresses show the same content, and it is a signal Google uses to decide which page to rank. Electrician SEO Pro's rule for electricians is one canonical tag … Read more
Yes, anchor text matters for an electrician's website: the clickable words in a link tell Google and customers what the linked page is about, and it's a ranking signal for links on your own site and links from other sites. Wording like "EV charger installation in Leeds" beats "click here". Electrician SEO Pro's rule is … Read more
Yes, internal linking matters for an electrician's website: links between your own pages are how Google finds them and judges which matter most, and how a customer gets from a blog post to the service page that wins the job. Internal linking is a ranking signal. Electrician SEO Pro's rule is to link every page … Read more
Yes, header tags matter for an electrician's website: they're a ranking signal, because they tell Google what each part of a page is about, and they give customers and screen readers a clear structure to follow. Headings help a page rank for the service and town it covers, but they can't rescue a weak page … Read more
The best MyBuilder alternatives for electricians are a Google Business Profile, your own local SEO website, Google Local Services Ads and Checkatrade. Electrician SEO Pro’s view is that a Google Business Profile and website give electricians leads without a fee per enquiry, that Local Services Ads and Checkatrade are the paid options, and that the … Read more
The best Checkatrade alternatives for electricians are a Google Business Profile, your own local SEO website, Google Local Services Ads, MyBuilder, local Facebook groups and Facebook Ads. Electrician SEO Pro’s view is that electricians do best by pairing one long-term source, such as a Google Business Profile and website, with one short-term source, such as … Read more
The best Taskrabbit alternatives for electricians are a Google Business Profile, your own local SEO website, Google Local Services Ads, Checkatrade, MyBuilder and local Facebook groups. Electrician SEO Pro’s advice is to pick two or three of these rather than relying on one, starting with a Google Business Profile and a website, because an electrician … Read more
Electricians can advertise for free on Google through local SEO and a Google Business Profile, then in local Facebook groups, on social media and YouTube, through referrals from other local trades, and by collecting genuine customer reviews. Electrician SEO Pro puts Google first, because it reaches people already searching for an electrician, and pairs the … Read more