Practical SEO for electricians, written for the trade and free to read. Keyword research, local SEO, Google Business Profile, content, links and ads, all in plain English.
If an electrician's Google Business Profile is suspended, find the reason in Google's appeals tool, fix the problem, then appeal once with evidence such as business registration or utility bills. A suspended profile doesn't show on Google Maps or Search, so act fast. The usual causes are keywords in the business name, an address Google … Read more
Good electrician website design makes it easy for a local customer to see what you do, where you work and how to ring you from a phone. It's also a ranking signal: Google ranks the mobile version of a site, and its ranking systems look to reward a good page experience. The best electrician websites … Read more
Good electrical company names are short, easy to say on the phone, easy to read on a van, make it obvious you're electricians and aren't already used by another business near you. Most fit one of a handful of styles: your own name, a local place, plain and trustworthy, modern and short, or playful but … Read more
The best marketing for electricians is local SEO, with a complete Google Business Profile and genuine reviews, paired with Local Services Ads or Google Ads to bring in work now. Electrician SEO Pro’s view is that this two-sided mix covers both immediate and future leads, as long as the website makes it easy to call. … Read more
Electricians do keyword research by finding the exact words customers type into Google, then picking the searches that match the services they offer, the towns they cover and a site small enough to compete. It starts with a list of services, towns and customer questions, then Google's free suggestions, then Keyword Planner for numbers. Electrician … Read more
Google Ads work for electricians because they put the business at the top of Google when someone nearby is searching for an electrician. Search Ads charge per click, Local Services Ads charge per lead, and both suit ready-to-book jobs such as emergency call-outs. Electrician SEO Pro’s view is that they perform best once conversion tracking … Read more
The best way for an electrician to advertise is to claim and fully fill in a Google Business Profile, put professional signage on the van, then add one or two more channels that suit the budget, such as local SEO, Google Ads, postcode flyers, reviews or referrals. Electrician SEO Pro’s advice is to get one … Read more
Facebook ads work for electricians when the targeting is local, the offer is clear and every lead gets a fast follow-up. They put an electrician in front of homeowners and landlords while they scroll, before those people start searching, so the leads are less ready to book than Google’s. Electrician SEO Pro’s view is that … Read more
A good slogan for an electrician is a short line, ideally under seven words, that says what the electrician does and how they work, such as “Local. Reliable. Qualified.” or “Test, don’t guess.” Electrician SEO Pro’s view is that clear beats clever: a plain line that names the trade and the town tends to win … Read more