The best SEO keywords for electricians pair a service with a town, such as “consumer unit upgrade Middlesbrough” or “EICR certificate Liverpool”, because the person searching has already picked an area and the intent is high. Electrician SEO Pro’s rule is to sort electrician keywords by what the searcher wants (emergency, install and upgrade, inspection and testing, commercial, or local) and give each page one main keyword, with close variations as secondary terms.
If you want to stop relying on Checkatrade or expensive ads, you need to target the right SEO keywords for electricians.
Below are the exact electrician keywords people type into Google, all you have to do is create content that speaks to these people, and get yourself free leads to your electricians business every month.
Okay, it’s not that easy, but after the electrical keyword tables, I’ll explain everything.
Let’s start with a quick guide to using the list, then the Top 198 SEO keywords for electricians.
How to Use This Keyword List
Nearly 200 keywords is a lot to scroll through, so don’t read it top to bottom. Sort it by what the person searching actually wants. Almost every electrician search falls into one of five intent groups:
- Emergency: “emergency electrician”, “24 hour electrician”, “electrician near me emergency”. Something has tripped or smells burnt and they want a call back now.
- Install and upgrade: consumer unit and fuse box upgrades, house rewires, EV charger installation, lighting. Planned jobs, so people compare before they ring.
- Inspection and testing: EICR, electrical testing, PAT testing, landlord safety certificates. Often landlords, agents and businesses working to a deadline.
- Commercial: commercial electrician, industrial electrician, electrical contractors. A different customer, so give them their own pages.
- Local “near me” and town searches: “electrician near me” and the service plus town keywords in the second table, like “EICR certificate Liverpool”. The searcher has already picked an area, which is why these are my favourites.
Next, pick one main keyword per page. Choose the group that matches the job, give that page one main keyword, and let close variations (“emergency electrician near me” and “electrician near me emergency”, say) sit on the same page as secondary terms. Two pages chasing the same keyword just compete with each other.
Then add your town to your service keywords. “Consumer unit upgrade” on its own is broad, and the person searching it could be on the other side of the country. “Consumer unit upgrade Middlesbrough” is a page you can realistically compete for, for a customer you can actually drive to. My local SEO guide for electricians covers the rest of the local side.
Treat the volumes as a rough guide to relative demand, not exact numbers, because they shift over time. For the full process of finding, grouping and choosing your keywords, see my keyword research for electricians guide.
Want the whole list in a spreadsheet? Download the CSV with all 198 keywords, volumes and competition levels, ready to drop into your keyword map.
Top National SEO Keywords for Electricians
| Keyword | Search Volume (UK) | Competition (UK) |
|---|---|---|
| electrician in near me | 90,500 | Medium |
| electrician near me | 90,500 | Medium |
| electrician | 60,500 | Low |
| pat testing | 33,100 | High |
| eicr | 18,100 | Medium |
| ev charger installation | 14,800 | High |
| electrician near me emergency | 9,900 | Low |
| emergency electrician near me | 9,900 | Low |
| emergency electrician | 8,100 | Medium |
| emergency electricians | 8,100 | Medium |
| electrical companies | 6,600 | Medium |
| local electrician | 6,600 | High |
| electrical testing | 6,600 | High |
| electrical companies near me | 3,600 | Medium |
| electrical contractor | 3,600 | Low |
| local electrician near me | 2,900 | Medium |
| electrician needed near me | 2,900 | Medium |
| electrical installation | 2,400 | Low |
| electrical contractors near me | 2,400 | Low |
| house rewire | 2,400 | Low |
| home rewire | 2,400 | Low |
| certified electrician | 2,400 | Medium |
| commercial electrician | 1,900 | Low |
| electrical repairs | 1,600 | Low |
| local electricians near me | 1,300 | Medium |
| registered electrician | 1,000 | Low |
| qualified electrician | 880 | Medium |
| domestic electrician | 880 | Low |
| 24 hour electrician | 880 | Medium |
| electrical services near me | 880 | Low |
| 24 hour electrician near me | 720 | Low |
| electricians in my area | 720 | Medium |
| find electrician | 720 | Medium |
| nic electrical | 720 | Medium |
| find an electrician | 720 | Medium |
| industrial electrician | 720 | Low |
| electrical inspection | 720 | Medium |
| electrician companies | 720 | Medium |
| pat electrical testing | 720 | Low |
| electrician near me cheap | 590 | Medium |
| cheap electrician near me | 590 | Medium |
| electrical inspection and testing | 590 | Medium |
| commercial electrical | 590 | Low |
| residential electrician | 590 | Low |
| find an electrician near me | 480 | Medium |
| professional electrician | 480 | Medium |
| rewire cost | 480 | Low |
| commercial electrician near me | 480 | Low |
| plumber electrician | 390 | Medium |
| qualified electrician near me | 390 | Low |
| electrician near me 24 7 | 390 | Medium |
| 24 7 electrician near me | 390 | Low |
| find electrician near me | 390 | Medium |
| niceic domestic installer | 390 | Medium |
| niceic find a contractor | 390 | Medium |
| maintenance electrician | 390 | Medium |
| best electrician near me | 320 | Medium |
| domestic electrician near me | 320 | Low |
| reputable electricians near me | 320 | High |
| trust a trader electrician | 320 | High |
| approved electrician | 320 | Low |
| plumber and electrician near me | 260 | Medium |
| plumbing and electrician near me | 260 | Medium |
| electrician services | 260 | Medium |
| electrician near me open now | 210 | Medium |
| local electricians in my area | 210 | Medium |
| 24 hour emergency electrician | 210 | Medium |
| electrician near me home service | 170 | Medium |
| electrician near me near me | 170 | Low |
| call out electrician near me | 170 | Low |
| auto electrician near me prices | 170 | Low |
| electrician near me uk | 140 | Medium |
| electrician near me prices | 140 | High |
| plumbing electrician near me | 140 | Low |
| local electrician near me prices | 140 | High |
| electrician near me for small jobs | 110 | Medium |
| electrician near me within 1 mi | 110 | Medium |
| emergency electricians in my area | 110 | Low |
| top rated electrician near me | 110 | Medium |
Top Local Electrician Keywords
| Keyword | Estimated Search Volume | Competition |
|---|---|---|
| security lighting installation + town | 50–500 | Low |
| electrical socket installation + town | 50–500 | Low |
| lighting installation + town | 50–500 | Low |
| electrical inspection + town | 50–1,000 | Low |
| landlord safety certificate + town | 50–1,000 | Low |
| electrical companies + town | 50–1,000 | Low |
| electrician services + town | 50–1,000 | Low |
| electrician for landlords + town | 50–1,000 | Low |
| electrical maintenance + town | 50–1,000 | Low |
| consumer unit upgrade + town | 50–1,000 | Low |
| electrician call out + town | 50–1,000 | Low |
| electrical fault finding + town | 50–1,000 | Low |
| electrical wiring + town | 50–1,000 | Low |
| insurance electrical certificate + town | 50–1,000 | Low |
| electrical contractors + town | 50–1,000 | Low |
| electricity tripping problem + town | 50–1,000 | Low |
| electrical quote + town | 50–1,000 | Low |
| electrical testing + town | 50–1,000 | Medium |
| electrician + town | 500–6,600 | High |
| emergency electrician + town | 500–6,600 | High |
| 24 hour electrician + town | 500–6,600 | High |
| certified electrician + town | 500–6,600 | High |
| local electrician + town | 500–6,600 | High |
| commercial electrician + town | 500–6,600 | High |
| residential electrician + town | 500–6,600 | High |
| same day electrician + town | 500–6,600 | High |
| NIC registered electrician + town | 500–6,600 | High |
| cheap electrician + town | 500–6,600 | High |
| licensed electrician + town | 500–6,600 | High |
| trusted electrician + town | 500–6,600 | High |
| find an electrician + town | 500–6,600 | High |
| emergency electrical repairs + town | 500–6,600 | High |
| NICEIC electrician + town | 500–6,600 | High |
| industrial electrician + town | 500–6,600 | High |
| outdoor lighting electrician + town | 500–6,600 | High |
| local emergency electrician + town | 500–6,600 | High |
| domestic electrician + town | 500–6,600 | High |
| find local electrician + town | 500–6,600 | High |
| approved electrician + town | 500–6,600 | High |
| electricians near + town | 500–6,600 | Low |
| LED lighting electrician + town | 500–6,600 | High |
| EV charger installation + town | 200–1,000 | High |
| EV charger installers + town | 200–1,000 | High |
| EICR certificate + town | 100–2,000 | Low |
| PAT testing + town | 100–2,000 | Medium |
| fuse box replacement + town | 100–1,000 | Low |
| fuse box upgrade + town | 100–1,000 | Low |
| house rewire + town | 100–1,000 | Medium |
| rewire cost + town | 100–1,000 | Medium |
| home rewire + town | 100–1,000 | Medium |
Top Long-tail Electrical Keywords
| Keyword | Estimated Search Volume | Competition |
|---|---|---|
| how much does an EICR cost | 100–1,000 | Medium |
| how much does a house rewire cost | 100–1,000 | Medium |
| how much does a fuse box replacement cost | 100–1,000 | Medium |
| how much does it cost to install an EV charger | 100–1,000 | Medium |
| how much does an emergency electrician cost | 100–1,000 | Medium |
| what is the cost of a rewire | 100–1,000 | Medium |
| how do i know if my fuse box needs replacing | 100–390 | Medium |
| what is an RCD in electrics | 100–390 | Low |
| do i need an electrician to install a ceiling light | 100–480 | Low |
| what does a landlord electrical certificate cover | 100–480 | Medium |
| how much does PAT testing cost | 100–480 | Medium |
| what is an EICR certificate | 100–590 | Medium |
| who can issue an EICR | 100–590 | Medium |
| what is the best EV charger for home use | 100–590 | Medium |
| how often should electrics be tested in a rental property | 100–590 | Medium |
| how long does an EICR last | 100–590 | Medium |
| how long does it take to become an electrician | 100–590 | Medium |
| do i need an EICR for selling a house | 100–590 | Medium |
| what are the signs of faulty electrics | 100–590 | Medium |
| how long does it take to rewire a house | 100–590 | Medium |
| how much do electricians charge per hour | 100–590 | Medium |
| how much does fuse box replacement cost | 100–720 | Medium |
| can i install an ev charger at home | 100–720 | Medium |
| how to find a good electrician | 100–720 | Medium |
| is PAT testing a legal requirement | 100–720 | Medium |
| how to become a certified electrician | 100–720 | Medium |
| what causes electric to trip | 100–880 | Low |
| how to reduce electricity usage at home | 100–880 | Low |
| can i change a light switch myself | 50–260 | Low |
| can a tenant request an EICR | 50–260 | Low |
| how to test if wiring is safe | 50–260 | Low |
| are electricians allowed to work alone | 50–260 | Low |
| how to check if an electrician is qualified | 50–260 | Low |
| can a rewire be done without damage | 50–260 | Low |
| can i get fined for no EICR | 50–260 | Medium |
| how do i prepare for an EICR inspection | 50–260 | Low |
| are LED lights more efficient | 50–260 | Low |
| how do i know if i need an electrician | 50–260 | Low |
| what’s the difference between NICEIC and NAPIT | 50–260 | Low |
| do electricians offer free quotes | 50–260 | Low |
| can electricians work weekends | 50–260 | Low |
| what is first fix and second fix electrical | 50–260 | Low |
| can a landlord do their own electrical work | 50–260 | Medium |
| do rental properties need a consumer unit upgrade | 50–260 | Medium |
| can i install my own light fittings | 50–260 | Low |
| are outdoor sockets legal in the UK | 50–260 | Low |
| can electricians install CCTV | 50–260 | Low |
| how to wire a plug safely | 50–260 | Low |
| do i need permission for an ev charger | 50–320 | Low |
| how disruptive is rewiring a house | 50–320 | Low |
| does my business need PAT testing | 50–320 | Medium |
| how to choose the best electrician | 50–320 | Low |
| how do i check if my wiring is outdated | 50–320 | Low |
| what is included in a PAT test | 50–390 | Low |
| who is responsible for electrics in a rental | 50–390 | Low |
| what is the purpose of an EICR | 50–390 | Medium |
| how to avoid electrical fires at home | 50–390 | Low |
| how long does a house rewire take | 50–480 | Low |
| do landlords need PAT testing | 50–480 | Low |
| how often is PAT testing required | 50–480 | Low |
| is an EICR a legal requirement | 50–480 | Medium |
| can a landlord do their own PAT testing | 50–480 | Low |
| what are signs of faulty wiring | 50–480 | Low |
| how long does an EICR take | 50–480 | Medium |
| do I need an electrician to install a light | 50–480 | Low |
| is NICEIC registration required | 50–480 | Low |
| are landlords responsible for electrical safety | 50–480 | Low |
| can I replace my own fuse box | 50–720 | Low |
| how to find a qualified electrician | 50–720 | Low |
Should electricians target “electrician near me” as a keyword?
Electricians should treat “electrician near me” as a secondary keyword, not the main one for a page, because Google works out what is near from where the searcher is, not from the words on the page. At 90,500 UK searches a month it is one of the most searched electrician keywords, but a service and town keyword, such as “EICR certificate Liverpool”, tells Google where an electrician works and helps the page match people in that area. Electrician SEO Pro’s rule is one main keyword per page, with near me phrases sitting on the same page as variations.
Here’s the catch with 90,500 a month: nobody typing “electrician near me” has named a town, so Google picks from wherever they’re standing. That’s a job for your Google Business Profile as well as your website, and my Google Business Profile guide for electricians covers it.
The near me versions in the national table, “emergency electrician near me” and “electrician near me emergency”, are one keyword in two outfits. Put both on one page and you won’t end up competing with yourself.
Emergency work is where near me phrases earn their keep, so that’s next.
What keywords should an emergency electrician target?
An emergency electrician should target keywords that pair the urgent service with a town, such as “emergency electrician” or “24 hour electrician” with the town added, alongside the near me versions people type when something has tripped or smells burnt. Nationally, “emergency electrician near me” and “electrician near me emergency” each get 9,900 UK searches a month, and “emergency electrician” gets 8,100. Electrician SEO Pro’s rule is one main keyword per page, so the emergency page gets one emergency keyword and the close variations sit on it as secondary terms.
In the local table, “emergency electrician” and “24 hour electrician” with a town are estimated at 500 to 6,600 searches a month and rated High competition. “Electrician call out” with a town is estimated at 50 to 1,000 and rated Low. Volumes are rough guides, so check who’s already ranking in your town before you pick a main keyword.
Then do the bit that matters most with emergency searchers: put your phone number right at the top of the page. Somebody with a tripped consumer unit and no lights isn’t going to hunt for a contact form.
Commercial customers search very differently, so they get their own question.
What keywords should electricians target for commercial work?
Electricians going after commercial work should target keywords such as “commercial electrician”, “industrial electrician” and “electrical contractors near me”, then add the town to each, because business customers are a different audience from homeowners and need their own pages. Nationally, “electrical contractor” gets 3,600 UK searches a month, “commercial electrician” 1,900 and “industrial electrician” 720, all rated Low competition. Electrician SEO Pro’s rule is to give commercial customers their own pages instead of squeezing them onto the domestic ones.
Main contractors and facilities managers skim. They want to know you’re safe, organised and on programme, so a commercial page should lead with that, not with a rewire special for homeowners.
In the local table, “electrical contractors” and “electrical maintenance” with a town are rated Low competition at an estimated 50 to 1,000 searches a month, while “commercial electrician” and “industrial electrician” with a town are rated High. My service page blueprint for electricians shows how to build the page once you’ve picked the keyword.
That’s the keywords sorted by customer. Now for what to do with them.
Great. You’ve Got the Electrician Keywords. Now What?
Seeing top electrician keywords and writing down your favourites is one thing.
But using them to get ranked and generate leads – that’s the part most electricians (and let’s be honest, faceless SEO agencies) never get right.
But don’t worry, I’m here to guide you through:
- Choosing the right keywords to focus on (not just the biggest ones)
- Turning them into properly structured pages and blogs
- Using them in the right places on your site
- And avoiding the common mistakes that kill your chances of ranking
Let’s start:
Which Electrician Keywords Should You Focus On?
Not every keyword in that table is worth your time.
And if it is, some of them should be your top priority, while others should be focused on later.
If you’re a local electrician trying to land real, high-intent leads, here’s what to focus on:
1. Local “Service + Town” Keywords (Your Bread & Butter)
These are the electrician keywords that can actually turn into calls, quotes, and booked jobs.
Content should be made for these FIRST, before anything else.
People searching for these keywords need an electrician RIGHT NOW – that’s made plainly obvious by the keyword itself:
- Electrician in your town
- Emergency electrician in your town
- EICR certificate Liverpool
- Fuse box upgrade Middlesbrough
These are lower in volume than broad keywords, but the intent is sky high because they fit specifically to your service area.
Which also makes them easier to rank for, since they’re hyper-relevant to your business and not as competitive.
BUT these rewards only come if you create service pages that speak directly to the person searching.
You need to include things like:
- Clear headline matching the keyword
- Simple contact options (phone, form)
- Trust signals (reviews, real job photos, NICEIC badges, etc.)
- A tone that says “we get it, and we can help”
Make them feel heard. Make it obvious you’re the electrician for the job.
That’s how you rank for these types of keywords AND beat your competition when doing so.
2. Long-Tail & Question-Based Keywords (Use These for Blog Posts)
Not all keywords are meant for service pages.
Some are better used in blog content – especially those longer, question-style searches like:
- How much does a house rewire cost in your town?
- Do landlords need an EICR in the UK?
- Are fuse boards legal in old homes?
- What does an emergency electrician actually do?
These are called long-tail keywords.
And while they don’t get thousands of monthly searches, the people who do search them are usually serious, curious, and close to needing help.
Leading you to get responses like this:
Plus they are way easier to rank for because plenty of your competitors aren’t (out of laziness) writing content like this.
You get to lap them while showing Google you’re an expert, leading you to pick up a few extra leads and boost site rankings.
Here’s how to prioritise:
Organise Your Target Keywords Into a Battle Plan
Now you know what keywords you’re targeting (and that service pages come first), you need a plan of attack – fast.
A keyword map keeps everything in one place, so you know:
- What content you’ve already made
- What still needs building
- And where you’re missing opportunities
It stops duplication, especially if you’re short on time or have multiple people working on the site.
More importantly, it gives you focus.
Here’s one I’ve used in the past:
With it, you’ll see what’s working, what’s not, and where your SEO needs reinforcements; without the usual mental chaos that comes from winging it.
Here’s how to do it:
How to Do Keyword Mapping (Quick & Easy)
This doesn’t need to be complicated.
Here’s how to do keyword mapping for electricians in 5 steps:
Step 0.5
Open the free keyword mapping template and click “Use Template” to create a copy of the template in your Google Drive.
Step 1: Add Your Keywords Into The Spreadsheet
(Don’t worry about it looking like a mess or a future headache at this point)
Please add any and all of the electrical keywords you have into the Spreadsheet.
Whether you’ve just taken them from the table above, or you’ve collected them along your SEO journey already.
Get them ALL in.
Step 2: Group Your Keywords Into Clusters
You don’t want multiple pages chasing the same keyword – that’s how you end up with keyword cannibalisation, and Google doesn’t know which one to rank.
Instead, group related content into clusters.
Start with a lead-generating pillar page like “Rewiring in Liverpool”, making sure to:
1) Combine all variations of the keyword under this topic, so you don’t similar content and waste your time,
2) Then outline the supporting content that will help show you’re an expert, and boost rankings;
Such as:
- “How Much Does Rewiring Cost in Liverpool?”
- “5 Signs Your House Needs a Rewire”
- “Trusted Electrician in Liverpool” (local service page)
Remember: You will want to link these pages back to the main page in future.
Now rinse and repeat for the rest of your electrical keywords list.
Step 3: Map Out Your Keywords
Take your keyword clusters and start plugging them into your mapping sheet.
Include:
- Last updated
- Pillar page
- Subpage (if relevant)
- Main keyword
- Secondary keywords (variations, not new topics)
- Search volume
- Target URL
- Status (To Create, To Optimise, Done)
It should look a little something like this:
You may have spotted a secondary keywords column – and that might seem to go against my “one keyword per page” rule.
BUT:
This is a place for you to add any variations, synonyms, or closely related questions.
Basically anything that’s too similar to the seed keyword (main keyword) to deserve its own page.
BEFORE YOU MOVE ON: Make absolutely sure there are no duplicates anywhere in the sheet.
Step 4: Set Sail
You’ve built the map. Now use it.
Here’s how to action it:
- Prioritise high-intent pages (like “EV charger installation Liverpool”): they’ll bring leads fastest.
- Schedule consistently: 1–2 pieces a week or month is plenty.
- Delegate if needed: your map gives writers or SEOs a clear plan.
From now on, every blog, service page, or update should come straight from your keyword map.
Building with purpose; that’s actually going to get you the results.
Now, before you go ahead and start writing, here’s where you should be putting those keywords:
Where to Place Electrical Keywords on Your Site
Because it’s one thing to know what keywords to use…
It’s another thing entirely to place them where they actually matter.
If you just chuck them in randomly or stuff them everywhere, Google sees it as spam – and you end up ranking for nothing.
And even if you do rank, customers/prospects will smell a RAT
Aka a robot,
And won’t find your authentic enough for them to pick up the phone and call you over the competition.
Here’s exactly where to put your keywords for max SEO impact:
WAIT.
Make sure your keyword inclusion looks NATURAL, like a real human wrote it (even if you did lazily write it with the help of ChatGPT)
AND
You only try to rank for ONE KEYWORD per piece of content you write.
Anyway, place your chosen keyword in:
Meta Description:
URL:
H1:
Subheadings (H2, H3):
First 100 Words:
Last 100 Words:
Internal Links (NOT on the same page):
DO NOT DO THESE THINGS:
It’s not just about where you put keywords – it’s also about what not to do.
Here’s what to avoid:
- Keyword stuffing: Don’t repeat the same phrase 10 times in a row – Google WILL penalise you for spam.
- Using the same keyword on multiple pages: This causes keyword cannibalisation, which confuses Google and weakens your rankings.
- Ignoring location: If you want to rank locally, your content needs to clearly show where you operate – don’t leave it vague.
Basically, use them naturally like a human would.
Google’s smart enough to understand variations, synonyms, and context.
If your page feels useful, local, and relevant to the search – you’re on the right track.
Are keywords a ranking signal for electricians’ websites?
Yes, keywords are a ranking signal for electricians’ websites, because the words in a page’s title, headings and opening paragraph tell Google which searches it should appear for. A page that never mentions “consumer unit upgrade” or the town it covers gives Google little reason to show it for that search. Electrician SEO Pro rates keywords as a relevance signal, not a shortcut: the right keyword puts a page in the running, but content quality, links and reviews decide how far it climbs, and repeating the same phrase over and over reads as spam.
Think of the keyword as the address on the envelope. Get it wrong and the page never reaches the right customer. Get it right and the page still needs something worth reading when it arrives.
Where each keyword goes (title tag, meta description, URL, H1, subheadings, the first and last 100 words, image alt text) is covered in my guide to keyword placement for electrical content.
If you need more keywords to test, here’s how to find them.
BONUS: How to Find More Electrical Keywords
Want more keywords?
Good, here’s how to do it, with Google Keyword Planner:
Once you’ve hopped onto GKP, click on ‘Discover New Keywords’
Now you should see two tabs, first we’ll start with the ‘Start with keywords’ tab.
Enter in the current main/seed/base level keyword you have.
If you don’t have any I would recommend putting in;
- “electrician + the area you serve”
Hit ‘Get results’
You should now see a bunch of keywords, and some data points that have relevance to the original keyword you entered:
As you can see, I have about 15 keywords to start with.
Not enough or irrelevant to your business?
Note: this next step only works if you’ve got a site on the go already.
If you go back to the main page of Google Keyword Planner, hit Discover Keywords and now click on the ‘Start with a website’ tab.
Enter your domain and once again, hit the ‘Get Results’ option.
You’ll see much more keywords this time:
Grab the ones that are relevant to your business, and throw them into the keyword map spreadsheet you created earlier.
BOOM, you should now have all of the keywords you could every possibly need.
Put Your Keywords To Work
You’ve just seen the top 198 SEO keywords for electricians and their websites – and more importantly, you now know what to do with them.
Because having the right keywords means nothing if you don’t:
- Prioritise the ones that actually bring in leads
- Build properly structured content around them
- Avoid sabotaging yourself with duplicates and weak internal links
- Use each one with purpose, not spam
Now it’s your move.
Start small. Build your keyword map. Plan your next service page. Write a helpful blog post.
And do it knowing you’ve got a clear roadmap most electricians – and SEO “experts” – don’t have.
Google visibility, more calls, more jobs… it’s all there.
Just don’t sit on it.
GO.