Practical SEO for electricians, written for the trade and free to read. Keyword research, local SEO, Google Business Profile, content, links and ads, all in plain English.
Yes, an electrician should do guest posting for SEO, as long as it's done properly: writing a genuinely useful article for a relevant, real website in return for credit and a link back. Done as a brand and trust play, it can earn backlinks, local recognition and new customers. Done as a link hack on … Read more
Yes, backlinks matter for an electrician's website: a backlink is a link from another website to yours, and Google uses links as a ranking signal, so links from real, relevant sites help an electrician rank. Quality counts far more than quantity, and bought or bulk links can do harm. Electrician SEO Pro's rule for electricians … Read more
A content pillar page for an electrician's website is one big, in-depth page on a core service, such as rewiring, EICRs or EV charger installs, that supporting pages link back to. Pillar pages help electricians rank, because they show Google which page is the main resource on a topic and give the site a clear … Read more
Electricians do keyword mapping by giving every page on their website one main keyword, then recording each page, its keyword and its status in a spreadsheet. With one page per keyword, pages stop competing with each other and Google can see which page answers which search. Electrician SEO Pro's rule is one main keyword per … Read more
An electrician should build a local service page around one service in one town, such as "electrician in Liverpool", with a clear H1, a local intro, a list of services, proof of local work, a visible call to action, testimonials, trust badges and internal links. Electrician SEO Pro's rule is one proper page for each … Read more
Electricians set up a Google Business Profile by adding their business on Google Maps, entering the name exactly as it’s used in real life, choosing Electrician as the category, setting the areas they cover and verifying the profile with whichever method Google offers. Electrician SEO Pro’s advice is not to stop there: add your services, … Read more
Yes, electricians need localised content to rank locally, because Google can only match an electrician to local searches if the site makes clear which towns they work in, and location pages, local posts, case studies and reviews do that. Localised content is a genuine ranking factor for local searches, but one of several: Google also … Read more
Mobile optimisation for an electrician's website means making the site load quickly, read clearly and work easily on a phone, and it is a ranking signal, because Google uses the mobile version of your pages for indexing and ranking. Electrician SEO Pro's rule for electricians is that the phone number is visible and tappable on … Read more
Google understands what an electrician's website means by using language AI such as BERT and neural matching, so it can match a page to what a customer is asking and not just the words they typed. That's NLP, and Google does use it in ranking. For electricians it comes down to one thing: write each … Read more