Yes, header tags matter for an electrician's website: they're a ranking signal, because they tell Google what each part of a page is about, and they give customers and screen readers a clear structure to follow. Headings help a page rank for the service and town it covers, but they can't rescue a weak page on their own. Electrician SEO Pro's rule for electricians is one H1 that says what the page is about, H2s for each main section and H3s for the jobs underneath.
What are header tags on an electrician's website?
Header tags on an electrician's website are the HTML headings, H1 to H6, that mark out the structure of each page. The H1 is the page's main title, usually the service and the town, H2s split the page into its main sections, and H3s break those sections into individual jobs. H4 to H6 go deeper still, but most electricians' websites never need them. A header tag is set in the code, not by how the text looks, so big bold text isn't a heading unless it's marked up as one.
Think of them like the contents page of a book. Wherever a customer is on the page, the heading above tells them which part they're reading.
Here's roughly what I'd expect to see on an electrician's service page:
<h1>Emergency Electrician Services in Sheffield</h1>
<h2>Residential Repairs</h2>
<h3>Socket Replacements</h3>
<h2>Commercial Services</h2>
<h3>Office Wiring</h3>One H1 at the top, a few H2s for the big chunks of work, H3s for the jobs inside them. That's it.
It's an accessibility thing too. Screen readers let people jump from heading to heading, so a page with a clean structure is easier to use if you can't see it. Keep the order sensible (H1, then H2, then H3) rather than picking a level because you like the size of the text.
So headings give a page its structure. But are they actually a ranking signal?
Are header tags a ranking signal for electricians' websites?
Yes, header tags are a ranking signal for electricians' websites, because headings are one of the clearest clues to what each section of a page is about, and search engines use that to decide which searches the page is relevant for. An H1 that says "Emergency Electrician in Leeds" tells Google exactly what the page should rank for. Electrician SEO Pro rates headings as a genuine on-page signal, and a relevance one: they help Google understand the page, they don't make up for thin content, and stuffing them with town names makes a page worse, not better.
Old SEO was formulaic hacks. Cram "electrician" and the town into every heading, repeat it ten times, job done. I'll hold my hands up: when I first started in SEO, I wrote plenty of headings that made no sense just to force a keyword in. They read terribly, and customers could tell.
What works now is the boring version. A heading that says exactly what the section covers, followed by a paragraph that delivers it. Your headings also work alongside your title tag, which is what people see in the search results, so it's worth getting both right. I cover that in my guide to title tags for electricians.
There's a newer reason to care, too. AI answers, like Google's AI Overviews, tend to lift a single section rather than a whole page. A heading that asks a real customer question, with a straight answer underneath, is exactly the kind of section that gets picked.
Which brings us to the question everyone asks first: how many H1s?
How many H1 tags should an electrician's web page have?
An electrician's web page should have one H1 tag, and it should say exactly what the page is about, usually the service and the area. More than one H1 won't get a page penalised, but a single clear H1 removes any doubt about the main topic and keeps the structure simple. Electrician SEO Pro's rule is one H1 per page, every time, using the main keyword in natural words, such as "EV Charger Installation in Newcastle". On WordPress, the page or post title is usually the H1, so check your theme isn't adding a second one from the logo or a banner.
Here's the difference in practice:
- Good: "EV Charger Installation in Newcastle"
- Bad: "Electrician Newcastle | Newcastle Electricians | EV Installers"
The good one reads like a sentence a person would say. The bad one reads like a keyword list, because it is one.
You'll hear people say Google punishes you for having two H1s. It doesn't. I still recommend one, every time, because it's the simplest way to tell customers and search engines what the page is for. Simple wins.
Want to check yours? Right-click the page, choose "View page source", and search for "<h1". If more than one turns up, find out where the extra one comes from. It's usually the theme, not you.
Once the H1 is sorted, the next question is what goes in it.
Should electricians put keywords in their headings?
Yes, electricians should put keywords in their headings where they fit naturally, especially in the H1, but never force them in. The H1 should carry the main keyword for the page, such as "Emergency Electrician in Leeds", and H2s can use related phrases customers search for, like "Fuse Board Upgrades" or "EICR Testing for Landlords". Repeating the town in every heading reads badly and adds nothing. Electrician SEO Pro's approach is to mention the location early, in the H1 and the opening paragraph, and let the rest of the page support it.
Say you want to rank for "emergency electrician in Leeds". The headings could look like this:
<h1>Emergency Electrician in Leeds</h1>
<h2>Fast 24/7 Repairs Across West Yorkshire</h2>
<h3>Leeds, Wakefield, Bradford and Nearby</h3>Leeds appears once in the H1. The H2 widens it out to the area you cover, and the H3 names the towns. Nobody needs "Leeds" in every line.
A few habits that keep headings working:
- Keep them short. Three to seven words is plenty. "Electrical Installations for Homes and Businesses" beats "We offer a wide variety of electrical installation and maintenance services for homes and businesses."
- Match the heading to the content. If your H2 says "Why Upgrade Your Fuse Board?", the paragraph underneath had better explain why, not start pitching solar panels. Sounds obvious. You'd be surprised.
- Write for people. Your readers are homeowners, landlords and property managers, not bots.
Where else the keyword should go (the intro, the URL, image alt text) is covered in my guide to keyword placement.
So what does a whole page look like when it's done properly?
How should headings look on an electrician's service page?
On an electrician's service page, the H1 names the service and the area, the H2s cover the main groups of work and the reasons to choose you, and the H3s list the individual jobs. That gives Google a clear picture of what the page offers and lets a customer jump straight to the job they need. Electrician SEO Pro builds service pages around one service per page, so the headings stay focused instead of trying to cover everything an electrician does.
Here's a lighting installation page laid out that way:
<h1>Lighting Installation in Manchester</h1>
<h2>Interior Lighting</h2>
<h3>LED Strip Lights</h3>
<h3>Downlights</h3>
<h2>Exterior Lighting</h2>
<h3>Security Lights</h3>
<h2>Why Choose Us?</h2>
<h2>Lighting Installation FAQs</h2>
<h3>How much does lighting installation cost?</h3>
<h3>Can you install smart lighting?</h3>Notice the FAQ headings are written as the questions customers actually ask. Each one has a short, direct answer underneath, which is exactly the shape that gets picked up in search results and AI answers.
If you need H4s and H5s to make a service page work, the page is probably trying to do too much. Split it into two pages. My service page blueprint for electricians walks through building one properly, step by step.
Blog posts work a little differently, though.
How should headings look on an electrician's blog post?
On an electrician's blog post, the H1 should be the question or problem the customer searched for, and each H2 should answer one part of it, in the order a reader needs. Writing H2s as the questions homeowners actually ask makes each section easy to find, easy to scan and easy for an AI answer to quote. Electrician SEO Pro writes electricians' blog headings as plain questions, such as "Why does my RCD keep tripping?", with a direct answer straight underneath.
Here's the same blog post with two sets of headings (both made up):
Before:
<h1>Tripping Electrics: A Guide</h1>
<h2>Introduction</h2>
<h2>Causes</h2>
<h2>Conclusion</h2>After:
<h1>Why Does My RCD Keep Tripping?</h1>
<h2>What usually makes an RCD trip?</h2>
<h2>Can a faulty appliance trip the RCD?</h2>
<h2>When should you call an electrician?</h2>The first version tells you nothing until you read it. The second answers the reader's question in the headings alone, and every section stands on its own if someone only reads that bit.
"Introduction" and "Conclusion" are the giveaway. If a heading could sit on any article ever written, it isn't doing its job.
Last bit: the mistakes I see most often.
What header tag mistakes should electricians avoid?
The header tag mistakes electricians should avoid are a missing H1, more than one H1 competing to be the page title, headings used only to make text look big, levels that skip from H1 straight to H4, and keyword stuffing. Each one makes the page harder for customers and Google to follow. Electrician SEO Pro's fix is the same every time: one H1, H2s for sections, H3s for detail, and CSS styling for anything that just needs to stand out.
The "make it big" one catches out a lot of DIY electrician websites. Like this:
- Wrong: a phone number marked up as an H2, "Call Now: 0123 456 789", because it looks bold.
- Better: the same text as a normal paragraph with a bigger font set in the styling.
Headings are for structure. Styling is for looks. Mix them up and your page structure ends up with a phone number as one of its main sections.
Themes cause the rest. Some wrap the logo in an H1, so every page has two. Some turn sidebar and footer titles into H2s, so "Opening Hours" becomes one of your main sections. It's worth a five-minute check with "View page source" on your homepage and one service page.
Stay clean. Stay structured.
Want a hand getting your electrician website right?
You can get a hand getting your electrician website right from Electrician SEO Pro, as part of a full SEO service for your electrical business, or sort your header tags yourself with a quick check of your page source. Headings are only one part of on-page SEO; titles, content, internal links and your Google Business Profile matter just as much. Whichever route you take, the rule stays the same: one clear H1, sensible sections, and headings written for the customer.
If you've got the time, everything you need is in my free on-page SEO guide for electricians. If you'd rather spend your evenings pricing jobs than reading HTML, I can take it off your hands, alongside the rest of your SEO.
See how I can help, or crack on yourself.
Over to you.