Good electrical company names are short, easy to say on the phone, easy to read on a van, make it obvious you're electricians and aren't already used by another business near you. Most fit one of a handful of styles: your own name, a local place, plain and trustworthy, modern and short, or playful but professional. Electrician SEO Pro's view is that clear beats clever. Before you commit, check the name on Companies House, the trade mark register, a domain search and Google Maps.
What makes a good electrical company name?
A good electrical company name makes it obvious you're electricians, is easy to say and spell over the phone, reads clearly on the side of a van and isn't already used by another business in your area. It should also last: a name you'll still be happy with in ten years, that won't box you in if you take on staff, add services or cover more towns. Electrician SEO Pro's test is quick: say it out loud, picture it on the van, and ask someone to spell it back to you.
Clear beats clever. I say it about slogans, and it goes double for names, because you're stuck with a name for years. If someone has to think about the pun, they've already driven past.
Here's the checklist I'd run any name through:
- It says electrical. "Electrical", "Electrics" or "Electrician" in the name does half the selling for you. If your company name doesn't say you're an electrician, everything else has to: the van, the website, the slogan.
- It passes the phone test. You'll say it every time you answer a call. If you have to spell it out every time, that's a lot of spelling. Clever misspellings look great on a logo and terrible when a customer tries to type them into Google.
- It passes the van test. Vans get read from the pavement or a moving car. Two or three words fit on a van door with plenty of room left for the phone number.
- It doesn't promise what you can't keep. Put "24/7" in the name and that's a promise you're making every night at 3am.
- It isn't a copy. A name one word away from the electrician down the road confuses customers, and can land you in bother if they've protected theirs.
- It leaves room to grow. One town, one service or one type of job in the name can feel tight in five years' time.
Sounds like a lot. Most good names tick all six without trying.
So what do names that tick those boxes actually look like?
What are some electrical company name ideas?
Electrical company name ideas usually fall into six styles: your own name, a local place, plain and trustworthy, modern and short, playful but professional, and names that point to a specialism such as EV chargers, solar or commercial work. Made-up examples include Surname Electrical, Two Rivers Electrical, Square Deal Electrical, Wirewell Electrical, Socket Science Electrical and Driveway Electrical. Own-name and place-based names are the traditional choices because they feel personal and local, while a made-up word is more likely to be free to use. Every idea in Electrician SEO Pro's list is made up, but any of them could already belong to a real business, so treat them as starting points and check before you use one.
Here are 63 to get you going: 50 made-up names and 13 templates to fill in with your own name or town. Swap in your own name, your town or a word from the jobs you do most, and mix the styles if one doesn't quite fit.
Electrical company names using your own name
Your name on the van says there's a real person behind the business, and nobody can accuse you of copying it. Swap Surname and Firstname for your own:
- Surname Electrical
- Surname Electrical Services
- Surname Electrics
- Firstname Surname Electrical
- Firstname the Electrician
- Firstname's Electrics
- Surname and Son Electrical (or Daughter, or Sons)
- Surname Brothers Electrical
- Your initials plus Electrical
- Surname Electrical Contractors
If you're a Smith, a Jones or a Taylor, check extra carefully. You won't be the first.
Local and place-based electrical company names
A place in the name tells customers you're local before they've read a word of your website. The first three are templates, the rest are made up:
- Your town plus Electrical
- Your county or region plus Electrical, for a bigger patch
- Your river, valley or best-known landmark plus Electrical
- Two Rivers Electrical
- Valley Line Electrical
- Crossways Electrical
- High Street Electrical
- Moor and Vale Electrical
- Coastway Electrical
- Eastvale Electrical
Trustworthy and plain electrical company names
No jokes, no gimmicks. These say "we'll do it properly" before you've picked up the phone, and they suit electricians who do a lot of work for landlords, letting agents and businesses.
- Square Deal Electrical
- Clear Quote Electrical
- Plain Talk Electrical
- Straight Answer Electrical
- Honest Board Electrical
- Upfront Electrical
- Steady Current Electrical
- Calm Current Electrical
- Firm Footing Electrical
- Solid Ground Electrical
Modern and short electrical company names
Short names look sharp on a van, sit neatly in a logo and make a tidy web address. A made-up word is also less likely to clash with a business that's already trading.
- Circuit and Co
- Wirewell Electrical
- Fusewell Electrical
- Ohmline Electrical
- Northwire Electrical
- Novawatt Electrical
- Homecurrent Electrical
- Linewise Electrical
- Mainspan Electrical
- Phasewell Electrical
Playful but professional electrical company names
A bit of fun gets remembered, as long as the customer still trusts you near their fuse box. Keep the joke gentle and keep Electrical in the name. Socket Science is borrowed from my own list of slogans.
- Socket Science Electrical
- Watt a Job Electrical
- Kettle's On Electrical
- Trip Free Electrical
- Tea and Testing Electrical
- Well Earthed Electrical
- Neat and Earthed Electrical
- Fuse Clues Electrical
- Test and Tidy Electrical
- Board and Bulb Electrical
- Positive Charge Electrical
- The Tidy Electrician
Electrical company names for EV, solar, testing and commercial work
If most of your work is one type of job, the name can say so. Just be sure you're happy being known for it, because a specialist name can make everything else a harder sell.
- Driveway Electrical (EV chargers)
- Plug and Park Electrical (EV chargers)
- Chargewell Electrical (EV chargers)
- Brightroof Electrical (solar)
- Rooftop and Driveway Electrical (solar and EV chargers)
- Clean Current Electrical (renewables)
- Proper Test Electrical (EICRs and testing)
- Final Test Electrical (inspection and testing)
- Clear Board Electrical (consumer unit upgrades)
- Steelframe Electrical (commercial and industrial)
- Fieldcore Electrical Contractors (commercial and industrial)
Found one you like? Don't book the sign-writer yet. Check nobody else has it first.
Before that, a couple of decisions about what goes in the name.
Should electricians use their own name for their business?
Electricians can use their own name for their business, and it's one of the safest choices: it's personal, it's clearly yours and customers know who's turning up. A surname on its own doesn't say what you do, though, so add Electrical or Electrician, and a name tied to one person can feel awkward if the business grows into a team. In Electrician SEO Pro's view, an own-name business suits most sole traders, as long as the trade is in the name too.
There's a reason so many vans say Surname Electrical. It works. People like knowing who they're letting into their house.
It's also why it doesn't stand out. Search "electrician" in your town and there's a fair chance you'll see a few surnames. That's fine if yours is memorable. Less fine if it's hard to spell, or shared with the electrician two streets away.
- Good for: sole traders, people already known locally, and anyone whose name is easy to say and spell.
- Think twice if: your surname is common round your way, it needs spelling out on every call, or you're planning a firm with several vans.
One rule if you go the other way and trade under a business name as a sole trader: GOV.UK says your own name still has to go on official paperwork, such as invoices and letters, alongside the business name.
What about putting your town in the name instead?
Should electricians put a town or a keyword in their business name?
Electricians can put a town or a keyword such as Electrical in their business name, and the trade word is almost always worth having, because it tells customers what you do at a glance. A town is more of a trade-off: it says you're local, but it can feel wrong once you cover other areas, and Google hasn't said it helps you rank. Electrician SEO Pro's rule is to choose a name for customers first and never add a word just because people search for it.
Take a made-up example. You start out as Your Town Electrical, it goes well, and two years later half your work is in the next town over. Customers there might assume you're not local to them, which is the opposite of what you wanted.
If you want local flavour without the fence, go bigger. A county, a region, a river or a range of hills covers more ground than a single town.
On the keyword side, one trade word is plenty (both made up):
- Good: Square Deal Electrical
- Overdone: Square Deal Emergency Electricians and Rewires Leeds
The second one isn't a name. It's a search query.
And whatever you pick becomes the name on your Google Business Profile, word for word. So if the town's in it, it's in it everywhere.
Which brings up the big question: does a keyword in the name help you rank?
Does an electrical company name affect Google rankings?
No, Google has not said that keywords in an electrical company name affect Google rankings: its guide to local ranking names relevance, distance and prominence, and doesn't mention the business name. What a name does affect is how easily customers find you when they search for it, so a distinctive name nobody else uses works in your favour. Adding keywords or a town to the Google Business Profile name that aren't part of the real name breaks Google's guidelines and can get the profile suspended. Electrician SEO Pro's advice is to pick the name for customers and earn rankings with the profile, reviews and website.
I'm an SEO guy, so I'd love to tell you there's a magic word to put in your name. If there is, Google has never owned up to it.
You'll hear it said that a keyword in the profile name is a shortcut to the map. How Google determines local ranking sets out what it does look at: relevance (how well a profile matches the search), distance (how far you are from the person searching) and prominence (how well known you are, based on things like links and reviews). Your name isn't on that list.
And even if it did help, the profile name has to be your real name. Adding words that aren't on your van is against the rules, full stop.
If Electrical is genuinely part of your name, on the van, the invoices and the website, it goes in the profile. That's not stuffing. Stuffing is adding the words that aren't.
What does move you up is a complete profile and a steady stream of reviews, and I cover the second in how electricians get more Google reviews.
So what exactly can go in the profile name?
Can electricians add keywords or a town to their Google Business Profile name?
Electricians can't add keywords or a town to their Google Business Profile name unless those words are genuinely part of the business's real name. Google's guidelines say the name should reflect the real-world name used consistently on signage, the website and stationery and known to customers, and that adding unnecessary information, such as services, locations, taglines, phone numbers or opening hours, isn't permitted and could get the profile suspended. Electrician SEO Pro's rule is simple: the profile name matches the van, letter for letter.
It's all in Google's guidelines for representing your business. Your service area, hours and category have their own boxes on the profile, so there's no need to squeeze them into the name.
In my Google Business Profile guide I use Joe's Electrics as the example (made up):
- Right: Joe's Electrics
- Wrong: Joe's Electrics, Best Emergency Electrician in Leeds
- Also wrong: JOE'S ELECTRICS. Google doesn't allow words written in full capitals, apart from initials.
- Only with proof: Joe's Electrics Ltd. Google treats legal terms like Ltd as unnecessary unless real-world proof, such as signage, business cards or invoices, consistently shows them as part of the name.
This is the box it goes in when you first set the profile up:
Break the rules and you're risking a suspension, which means you vanish from Maps while you argue with support. If it's already happened, here's what to do when a Google Business Profile is suspended.
One more reason to get the name right first time. Google only lets you edit the profile name for a minor change, where the proper nouns, the services described and the business category all stay the same. Anything bigger counts as a new business, so you'd mark the old profile as closed and start a new one.
Which is why checking the name before you commit matters so much.
How can electricians check if a business name is already taken?
Electricians can check if a business name is already taken by searching four places: the Companies House register, the UK Intellectual Property Office's trade mark search, a domain registrar for the web address, and Google Maps in the area they cover. Companies House only lists registered companies, so a clear result there doesn't rule out a sole trader using the same name nearby. Electrician SEO Pro's last check is a Google search for the name in quotes, which catches anyone already trading under it.
Here's how I'd run the checks:
- Companies House. Search the register, or use its company name availability checker, on GOV.UK. If you're setting up a limited company, you can't register a name that's the same as one already on it, and if someone complains that yours is too like theirs, you may have to change it.
- Trade marks. Search the UK Intellectual Property Office's trade mark register, also on GOV.UK. This one matters for sole traders too: if your name is too similar to someone's trade mark, you may have to change it if they complain.
- The web address. Check the .co.uk is free, and the .com if you can. If another electrician already owns the address customers would guess, they'll land on that site instead of yours.
- Google Maps. Search the name, then search "electrician" in the towns you cover and look at what everyone's called. A name one word off a competitor's confuses customers, and confused customers ring whoever they find first.
- Google, in quotes. Search the full name in quotation marks. If another electrician near you already uses it, move on.
While you're at it, see whether the name is free on Facebook and Instagram, so your handles match.
Sole traders have a couple of naming rules of their own, too. GOV.UK says the name can't include Limited, Ltd, LLP or plc, and it can't be offensive.
None of this is legal advice, by the way. If the name really matters to you, a trade mark attorney can check it properly, and you can apply to register it as a trade mark with the UK Intellectual Property Office.
All clear? Then it's time to use it.
What should electricians do after choosing a business name?
After choosing a business name, electricians should register it with Companies House if they're forming a limited company, buy the matching web address, and use the name the same way everywhere: the van, the website, the Google Business Profile, invoices and every directory listing. Matching details help customers and Google see that every listing belongs to the same business. Electrician SEO Pro's next step is a short slogan, because it can say the things a name can't.
Here's the order I'd go in:
- The web address. Buy the .co.uk that matches the name, in your own name, so it stays yours whoever builds the site. My guide to electrician website design covers what goes on it.
- The Google Business Profile. Set it up with the name exactly as it appears on the van. Nothing added.
- Everywhere else. Van, cards, invoices, email signature, Facebook and directories. One version, copied letter for letter.
- The slogan. More on that in a second.
Here's what happens when you don't pick one version (all made up): "Square Deal Electrical" on the van, "Square Deal Electrics" on Facebook, "Square Deal Electrical Services Ltd" on a directory. Three names, one business, and nobody can tell. Why that matters to Google is in NAP consistency for electricians.
Then the slogan. A name says who you are. A slogan says why someone should ring you. If your company name doesn't say you're an electrician, the slogan has to. I've got 119 to pick from in my list of electrician advertising slogans.
Name sorted. Now go and get it on the van.
Want a hand getting your new electrical business found?
You can get a hand getting your new electrical business found from Electrician SEO Pro, as part of a full local SEO service, or set up your Google Business Profile and listings yourself with the free guides on the site. The name is step one; showing up when someone nearby searches for an electrician is step two. Either way, the rule stays the same: one real name, used the same way everywhere, with nothing extra in the profile.
If you're doing it yourself, my local SEO guide for electricians is the place to start. If you'd rather spend your evenings pricing jobs than filling in profiles, I can take it off your hands, alongside the rest of your SEO.
See how I can help, or crack on yourself.
Over to you.